Media Coverage

News featured in Nutritional Outlook

Shaheen Majeed, President Worldwide, Sabinsa spoke to Nutritional Outlook magazine from a technical standpoint about “ Will demand for plant protein plateau anytime soon?

It’s the question on everyone’s minds: Will demand for plant protein plateau anytime soon? With Mordor Intelligence just one of many predicting impressive ongoing growth—in this case, 7% compound annual growth for the category through 2024, elevating its value to $9.5 billion—and with “Big Meat” powerhouses like Tyson and Maple Leaf Foods investing in or acquiring plant-based protein producers outright, the answer is a solid “Not even close.””...

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