Press Release 2010

Sabinsa's most recent addition to the company’s extensive portfolio of branded, science based ingredients is Chilitenoids®, a unique and potent Carotenoid. Chilitenoids, now available in a soft extract, will soon be available in a dust-free beadlet version as well.

Chilitenoids is a healthful natural extract from a type of Capsicum frutescens that contains negligible levels of the pungent principle capsaicin. Capsanthin is a functional carotenoid with well-established antioxidant properties, useful in nutraceutical and cosmeceutical applications. These include supporting cardiovascular health and wellness, healthy skin aging, and normal immune functions.

Although capsanthin has the same number of conjugated double bonds as beta-carotene and beta-cryptoxanthin, it is a more powerful antioxidant. Researchers explain this activity as being due to the presence of the conjugated keto group and the cyclopentane ring in its structure.

Chilitenoids® therefore offers benefits in maintaining health and wellness both from the inside, and out. Additionally, it lends its bright natural hue to formulations, presenting an attractive option to synthetic colorants.

"So many healthful properties of capsanthin have been identified, and our Chilitenoids deliver potency as well as ease of formulation and manufacturing,’’ said Sabinsa Marketing Director Shaheen Majeed. “We expect this ingredient to do extremely well in the marketplace."

Chilitenoids is standardized to contain 5-20% w/w capsanthin.

Sabinsa's mission is to provide alternative and complementary natural products for human nutrition and well-being. Over the past 20 years, Sabinsa has brought to market more than 100 standardized botanical extracts and privately funded several clinical studies in conjunction with prestigious institutions in support of these products. With more than 100 full time scientists conducting ongoing research in India and the United States, Sabinsa continues to develop and patent phytonutrients for the world market. All products intended for human consumption are certified Kosher, with many certified Halal.For more information, visit &


  • Sabinsa Corporation
    20 Lake Drive
    East Windsor
    NJ 08520, USA

  • +1 732 777 1111
  • +1 732 777 1443


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