Through the J&K Medicinal Plants Board, Sami-Sabinsa has signed a Memorandum of Understanding (MoU) with farmers in Jammu and Kashmir at the ‘Buyer Seller Meet’. This meet was part of the Global Ayush Investment & Innovation Summit 2022 that happened at Gandhinagar in Gujarat. The pact will ensure the sustainability of the endangered medicinal plant Picrorhiza kurroa (commonly known as ‘Kutki’) in the region, and Sami-Sabinsa will use this perennial woody herb for the production of standardized extracts that treat liver and bronchial disorders.

The signing of the MoU was witnessed by Shri. Bhupender Yadav, Union Minister for Environment, Forest and Climate Change (MoEFCC); Dr. Mahendra Munjapara, Minister of State for Ayush; Prof. Tanuja Nesari, CEO, National Medicinal Plants Board (NMPB); Shri Bivash Ranjan, Additional DG of Forests (MoEFCC); and Mr. Lok Ranjan, Secretary – Ministry of DONER.

L to R. Dr. Mahendra Munjapara, State Minister of Ayush; Dr. Arvind Saklani, VP, Sami-Sabinsa Group; Dr. Mohan Singh, Director ISM and CEO, J&K Medicinal Plants Board; Mr. Farhan Rashid, Farmers Group Head, Kupwara, J & K; and Dr. Wahid ul Hassan, Nodal Officer, J&K Medicinal Plants Board.